Membership & Members

Annual commitment, billed monthly. Quarterly blood work only pays back across a full year, and month-to-month members churn before the second draw.

Mechanics to get right:

• “Member pricing,” never “discounts.” Discounts train people to wait for sales and imply an inflated list price. Member pricing is Costco logic; the membership pays for itself. Mito Health runs this openly, with member supplement pricing offsetting 50–75% of the fee.
• Itemize clinical services separately for HSA/FSA. Panels and consults are generally eligible; supplements aren’t. Correct invoicing gives the member an effective 25–40% reduction in pre-tax dollars, a bigger lever than any discount.
• Salary all clinicians. Never commission on product. Publish the policy. The cheapest possible defense against the central criticism of this model, and referring physicians check.

• Quarterly measurement instead of an annual physical that measures nothing
• A plan built on their own data, not a quiz
• A pharmacist, dietitian, and prescriber who know their name and their medication list
• Prescription, dispensing, and monitoring in one building; no referral out
• Verified products at member pricing; no Amazon roulette
• One place instead of six

This slide unlocks our deal flow. It matters as much as the investor economics.

• A new revenue line entirely outside PBM reimbursement
• Recurring monthly revenue against a business that is currently transactional and shrinking
• Their core dispensing business preserved and better run, not dismantled
• Operational improvement: purchasing scale, technology, staffing support, back office
• Reason for patients to walk in four additional times per year
• Clinical services and prescribing capability without building it themselves
• Meaningful rollover equity and a second exit at platform scale